An inspirational development for retailers and leading the way. The new M&S.com site, which went live on 18 February, “promises to be “brighter, bolder and better” and full of “new ideas and inspiration”. Product images are bigger, there is more video content and more detailed product information.” Source - Marketing Week
"Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals."
"Below are some questions that one could use to assess the "quality" of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality."
How do you measure the ROI of content accurately? Visits, page views, social shares, dwell time, bounce rates, indirect sales? What represents true engagement with a reader? In this article Contently claim to have the answer and it centres around brands building relationships with readers. View their article and explanation of their metrics here.
According to video case study from Ceros - a platform that claims to make creating HTML 5 interactive graphics a breeze - UK retailer B&Q are turning up the heat and putting more content at the heart of what they do to delight their customers. Click image to view video interview.
The following case studies have been featured in the Best of Branded Content Marketing ebook series: Perrier - Le Club Perrier, Dupont - Horizons, Metro Trains - Dumb Ways to Die, Intel/Toshiba - The Beauty Inside, and Dove - Real Beauty Sketches