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afluxstate:

The BCMA's 'Be Inspired' compilation of stand out examples of branded content marketing from their YouTube channel including:

  1. Corning: A Day Made of Glass
  2. Perrier: Le Club Perrier
  3. Heineken: The Entrance
  4. Chipotle: The Scarecrow
  5. Cartier: Winter Tale
  6. Dulux: Let’s Colour
  7. Chanel - The Tale of a Fairy Trailer
  8. Coke Zero - A Step from Zero (Make It Possible)
  9. Prada: A Therapy
  10. Dupont: Horizons
  11. Intel/Toshiba: The Beauty Inside
  12. McLaren: Tooned - A Glitch to Far
  13. Metro Trains: Dumb Ways to Die
  14. Dove: Real Beauty Sketches
  15. IBM: Think - A Boy And His Atom: The World’s Smallest Movie
  16. Red Bull: Stratos

The following case studies have been featured in the Best of Branded Content Marketing ebook series: Perrier - Le Club Perrier, Dupont - Horizons, Metro Trains - Dumb Ways to Die, Intel/Toshiba - The Beauty Inside, and Dove - Real Beauty Sketches

2

viralgains:

The Importance of Behavioral Targeting for Video Marketing Campaigns

These days, people are more inclined than ever to ignore your ads. If they don’t already have some sort of adblock software installed, they’ve no doubt become used to the sidebar ads and native “sponsored” posts on the sites they frequent. The key to breaking through banner blindness is delivering relevant content to captive audiences, and behavioral targeting is the way to go.

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Dulux’s new TV spot takes viewers back to Prohibition-era America, except it is colour that has been outlawed instead of booze. Bartle Bogle Hegarty created the ad, which opens in a grey-coloured world where police are chasing bootleggers whose paint payload is spilled across the road. 

20 Brand Publishing Predictions for 2014