M&S makes content priority on their new website

An inspirational development for retailers and leading the way. The new M&S.com site, which went live on 18 February, “promises to be “brighter, bolder and better” and full of “new ideas and inspiration”.  Product images are bigger, there is more video content and more detailed product information.” Source - Marketing Week

6m&s, retail content marketing,

The Invisible Man…who paints himself into the background.Chinese artist Liu Bolin is a master of disguise and it can take up to 10 hours to prepare.

6art, medium,

The Internship (2013) - is like Wedding Crashers at Google HQ. Brilliantly funny. Love it. See movie site.

6movies,

What Google said about content in 2011

"Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals."

"Below are some questions that one could use to assess the "quality" of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality."

See that list here on Google Webmaster Central

Image of Amit Singhal at launch of Google Hummingbird in 2013.

6SEO Strategy, Content Markting,

Lurpak Cook’s Range - Adventure Awaits (TV commercial)

Some great photography going on here. Directed by Dougal Wilson from Blink Productions. Read about the production here.

6tv commercials, medium,

How to Storytell in a Fast Paced World - at 99u Keynote by Gary Vaynerchuk. "Everyone is story telling like it’s 2007 in a 2014 world". Great video.

6content marketing, gary vaynerchuk, story telling, medium,

I just love what animated gifs can do - this bear is built from a series of 3-d printed bears believe it or not. View a full article on it on Gizmodo.

6animated gifs,

Contently launches analytics to measure brand-reader relationships

How do you measure the ROI of content accurately? Visits, page views, social shares, dwell time, bounce rates, indirect sales? What represents true engagement with a reader? In this article Contently claim to have the answer and it centres around brands building relationships with readers. View their article and explanation of their metrics here.

Meanwhile in March 2014, CEO of Chartbeat Tony Haile recently pointed out in an excellent op-ed for TIME,that the most-shared articles are often the least-read; “What You Think You Know About the Web Is Wrong

6contently, chartbeat, Content Markting,

B&Q invests in content for richer online experiences

According to video case study from Ceros - a platform that claims to make creating HTML 5 interactive graphics a breeze - UK retailer B&Q are turning up the heat and putting more content at the heart of what they do to delight their customers. Click image to view video interview.

6ceros platform, Retail Content, Content Markting, diy.com,

Microsoft has covered their own fascinating work with Microsoft Stories, it echoes Medium’s design, with some “Snow Fall” thrown in. Above: The Garage: Microsoft’s 24-Hour Idea Factory.

6branded content, long form content, Content Markting, medium,

Brilliant new Jaguar ad - British Villains #GoodToBeBad Great landing page too with extra videos including a ‘making of’ which is really interesting.

6jaguar, tv commercial, content marketing,

Citroën Grand C4 Picasso | Citroën UK f

6branded content, landing page, interactive content,

Oh I so love this! Animated gifs put to use within an infographic. Truly inspiring! Check out the original by Jacob O’Neal

6animated gifs,

fastcodesign:

fastcompany:

This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising

Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas. 

image

"See how this guy in a lab coat holds up a beaker? That means we do research."

Source: fastcompany

6video content,

afluxstate:

The BCMA's 'Be Inspired' compilation of stand out examples of branded content marketing from their YouTube channel including:

  1. Corning: A Day Made of Glass
  2. Perrier: Le Club Perrier
  3. Heineken: The Entrance
  4. Chipotle: The Scarecrow
  5. Cartier: Winter Tale
  6. Dulux: Let’s Colour
  7. Chanel - The Tale of a Fairy Trailer
  8. Coke Zero - A Step from Zero (Make It Possible)
  9. Prada: A Therapy
  10. Dupont: Horizons
  11. Intel/Toshiba: The Beauty Inside
  12. McLaren: Tooned - A Glitch to Far
  13. Metro Trains: Dumb Ways to Die
  14. Dove: Real Beauty Sketches
  15. IBM: Think - A Boy And His Atom: The World’s Smallest Movie
  16. Red Bull: Stratos

The following case studies have been featured in the Best of Branded Content Marketing ebook series: Perrier - Le Club Perrier, Dupont - Horizons, Metro Trains - Dumb Ways to Die, Intel/Toshiba - The Beauty Inside, and Dove - Real Beauty Sketches

Source: afluxstate

6branded content, tv commercials,

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